The green mind at work

"Natural-food grocer Whole Foods Market Inc. said [in January] it will rely on wind energy for all of its electricity needs, making it the largest corporate user of renewable energy in the United States," the AP reports.

"It's a sales driver rather than a cost," Whole Foods regional president Michael Besancon tells the AP. "All of those things we do related to our core values: help drive sales, help convince a customer to drive past three or four other supermarkets on the way to Whole Foods."

As James Taranto notes, the Whole Foods message is...gas up that SUV and do your part to help promote energy conservation!