Thursday, November 02, 2006

A little data

Apropos of nothing, some demographic data on Internet users form Nielson/NetRatings:

* 36.6 percent of U.S. adults online are Republicans, 30.8 percent are Democrats and 17.3 percent are Independents.

* The Web site with the highest concentration of Republicans was RushLimbaugh.com, with an 84.8 percent Republican audience [...] NewsMax.com and Bill O'Reilly.com ranked No. 2 and 3. [...] Among Democrats, the top three sites were BlackAmericaWeb.com, AOL BlackVoices and BET.com with audiences that were 79.9 percent, 64.8 percent and 58.6 percent Democratic, respectively.

* WSJ.com has predominantly Republican readers, at 40.2 percent. Democrats make up 25.8 percent of WSJ.com's readership, closely followed by Independents at 24.3 percent. The New York Times online is a favorite among Democrats, who make up 52.3 percent of its readership. Independents compose 22.6 percent and Republicans 18.3 percent.

* When respondents were asked about their political leaning, the largest segment, 36.1 percent, identified themselves as "Moderate." The second largest segment, 32.5 percent, identified themselves as "Conservative/Very Conservative," while 19.8 percent of respondents identified themselves as "Liberal/Very Liberal."

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